What you’re about to read will make me sound like an arrogant wanker.

That’s ok.

I just wanna show you what happens when you turn your weaknesses into strengths.

Here’s the story…

Last week I met up with an old friend in Seattle.

We’ll call him Frank.

Frank is a 43-year-old who has never held down a job, got a degree, or learned any valuable skill.

By society’s standards, some may call Frank a “loser”.

But Frank got a job at a famous rocket ship company.

And he’s climbing the company ladder faster than a monkey on a banana.

So how does someone with zero skills and experience join one of the fastest growing tech startups in the world?

It’s simple.

Let me explain…

You see Frank is an Italian guy from New Jersey.

Therefore he has a zero B.S. attitude.

If Frank doesn’t like something he’s vocal about it.

If you made Frank a meal that tastes like crap…

…Frank will tell you that the meal tastes like crap.

But Reader, this no B.S. attitude is the reason Frank couldn’t hold a job.

People didn’t like hearing the truth.

It’s strange because as a society we honor honesty.

But as an individual, we hate hearing the truth about ourselves.

This honest attitude ruined Frank’s life for +20 years.

However, with this high-tech rocket company, a no B.S. attitude keeps people alive in a dangerous place. This no B.S. attitude shows leadership.

Here’s the deal…

I’m not saying you have to be an asshole to people.

What I’m saying is you have to stick to your beliefs…

…Even when people tell you you’re wrong for +20 years.

What everyone tells you is a “weakness” can be your greatest strength.

But how do you know what your weaknesses and strengths are?


I have a course inside the Society of Storytellers that teaches you how to find your strengths and weaknesses. And turn them into unforgettable stories online.

The same tactics I used to grow a +40,000-member audience and get paid to teach clients.

The doors open on New Year’s Day.

I’ll see you there,