Ever wonder why some stories stick?

And why some stories fail the moment they’re published?

Well if you’re not familiar with the subject line above you’re in for a treat…

It’s a quote from the 2004 smash hit movie – ​Napoleon Dynamite

And what I’m about to tell you is even CRAZIER than the subject line…

Napoleon Dynamite only had a budget of $400,000. That’s like pennies in movie production land.

But it earned $45,000,000+ and is so memorable that 20 years later my friends and I still quote the movie.

So why did Napoleon Dynamite go viral and become so memorable?

The answer is right under your nose like a mustache…

What made Napoleon Dynamite go viral and create a cult-like following was…

…Relatability.

The easiest way to tell relatable stories online is to take a few pages from Napoleon’s script…

Napoleon has an awkward dance on prom night...

Has this happened to you Reader?

Napoleon has awkward phone calls

Have you ever done this Reader?

Napoleon plays tetherball by himself

Ok Ok…I know you haven’t done this (lol).

But the scene where Napoleon plays tetherball by himself is so relatable it’s beautiful…

Here’s why…

It’s a simple moment that speaks VOLUMES about loneliness…

…and finding joy in the little things.

And that’s something we can all relate to (unless you’re a sociopath then I’m sorry).

Stories that go viral and stick for decades focus on the universal human experience.

The universal what?

Look – the best stories aren’t the wild ones. The best stories come from moments all humans experience like loneliness, awkwardness, and joy…

Think of a moment in your life that felt personal but is universally understandable. In other words…

… a moment that most humans experience.

Think of a relatable moment you’ve had then reply to this email. I want to read it.

It could be as simple as…

Finding a new favorite song, the nervousness of a job interview, or the joy of reconnecting with an old friend.

These moments are your goldmine. Use them.

Catch ya on the flip side,

Parker “Fat Lard” Worth



PS

Next Tuesday I’m opening the doors for my Mad Scientist Research Course.

I’m hosting a free webinar on Tuesday June 28th at 7pm EST (4pm EST).

I’m holding a content inside the webinar. One lucky contestant will win a free copy of the course:

https://us06web.zoom.us/webinar/register/WN_oGqauj7VReWURvGqPLmr0g