I don’t know about you…

…But I’ve always found many competitors to be the smartest…

…most conniving…

…and super-savvy opponents you could imagine.

Trying to stay one step ahead of them is impossible.

Because they are so on top of everything.

In some cases, the best way to win is just to make fun of yourself.

What?

Instead of fighting my competition, I just tell embarrassing stories.

…And you should do the same. Here’s the deal…

The coolest part about living in another country is all the dumb stuff you accidentally do.

Why?

Because it’s the recipe for an entertaining story.

Let me explain…

If you’ve been on the internet for the past 5 years. You know saunas are all the rage.

And I gotta tell ya…

There’s a great reason everyone puts saunas in their daily routines.

Saunas make you feel good, sleep better, and heal your muscles. But be careful with how you ask about them in Brazil—you might just end up somewhere you never intended…

Look Reader,I’m a big fan of the sauna.

So give me a minute to tell you about my sauna adventures…

…And I’ll show you how a simple misunderstanding can turn into a memorable story that keeps your audience coming back for more.

You see the thing about saunas in Brazil is that saunas are rare…

…Like a spotted snow leopard. You know it exists, but you can’t find it.

Anyway, I’ve been going to different gyms over the past 6 months trying to find this elusive sauna…

And every time I asked the gym managers if they have a sauna in broken Portuguese. The manager usually raises an eyebrow or tilts their heads to the side in confusion.

The managers couldn’t understand what I was saying, right? Wrong.

My Portuguese wasn’t the problem. It was the word “sauna” that was the big problem. After some googling and an awkward conversation with my girlfriend…

…It turns out that “saunas” are clubs where men get together and have fun (I’ll let your mind fill in the blanks there). And I want to be clear I don’t have a problem with this.

Whatever you’re into you’re into…

The point is I felt embarrassed asking to find a sauna over and over again. Even worse, asking my girlfriend where I could find a sauna.

To which she replied “Is there something you’re not telling me babe?”

Awkward…

So why am I telling you this? To avoid saunas at all costs? No, of course not.

The easiest way to make your stories relatable…

Is to think of the most embarrassing thing that’s happened to you and share it. And being relatable makes you stand out from the competition.

Simple and effective…

Let’s dive a little further…

…Embarrassment is a super emotion. It’s relatable and shows your vulnerability. At some point, everyones been embarrassed. So the reader gets to walk in your shoes.

What else?

Embarrassment often comes with self deprecation. And self deprecation is a powerful trick to make your writing funny.

So if you want to write a story that stands out in the inbox or on social media.

Look no further than embarrassment.

Catch ya soon,

Parker “where da sauna at” Worth

PS:

I love a good embarrassment story.

Got one reply here. I read every email, but now I can’t reply to everyone. But I’ll read it.

PPS:

Here are some X accounts posting great content:


Barbara Murphy – Email warrior grandma

Fatima – Copywriter

David Aldred – Emotional story master

Sean Dara – Self Mastery and writing

Kate Wilson – Next level email copywriter

Adrienne Lain – Built a 7-figure ecom business