Yo Reader,

3 months ago I got an email from my favorite writer that slapped me across the face…

Let’s call this writer Steve.

And I’m a die-hard Steve fan.

I’ve bought every one of Steve’s products. I even used to hand-copy every one of Steve’s emails.

If Steve were selling posters of himself, I’d staple them all over my bedroom walls.


I got excited when Steve sent me this email 3 months ago, like a kid opening Christmas presents.

But something strange happened…

This email felt like it was about me…

…in a bad way.

Now Steve didn’t mention my name.

But his email crapped on everything I do.

Let me explain…

It said:

“Social media storytellers can’t write emails.”

“They sell frameworks that don’t work”

My stomach dropped like I was on a rollercoaster.

I can’t remember the last time I felt so insecure. I knew the email wasn’t personal but it felt like it.

Then I felt something worse…

Imposter Syndrome.

And even though I’ve posted hundreds of stories on social media and sent hundreds of story emails…

I felt like a fraud.

Have you ever felt this way Reader?

So I spent the rest of the day questioning myself.

I doubted all the work I’d done over the past 2 years. I honestly even thought about quitting.

All because of this one email…

But then another strange thing happened.

I got this email:

I got a client based on my story portfolio. Funny how the world works…


There are 2 important lessons here:

1.) Don’t take things personally.

This is how the marketing game works.

And if you plan on growing an audience this is part of the game.

This happens a lot and even though I’ve experienced this 5 times in the past year…it still hurts.

But the best thing to do is not react.

When you react you’ll only make things worse…so play it cool.

Take a walk or call a friend.

Catch ya on the flip side,


Which of these products is most interesting?

1.) Story copy course
2.) Digital storytelling course.
3.) Organic email traffic course.


Check out this micro-story I posted.

Come say Hi on LinkedIn


I love this Story Powers podcast episode with Eddy Shleyner hosted by Fransisco Mahfuz.

A lot of story gems inside from Dracula to sales pages.