Yo Reader,

Today’s message is for storytellers.

It’s back to the basics to feed your brain on what might be another ordinary Thursday…


I walked into a cafe with one intention:

Buying a donut.

But things got weird…

Let me explain…

A rich smell of coffee and smooth jazz filled the air.

Created a relaxing atmosphere…


Suddenly, the room’s energy shifted.

I looked next to me.

Next to me stood a guy invading my bubble and reeking of stale cigarettes.

But check this out:

The dude had dollar signs—yeah, you read that right—$$$ tattooed all over his face.

He looked into my eyes without a soul behind them.

And then?

A deep angry exhale.

The room was tense – you could cut the tension with a knife.

But when he looked at me, I wasn’t paralyzed by fear.


My eyes were too busy playing connect-the-dots with his face tats.

He pointed to a danish at the counter…

…while using a vice-like grip on my shoulder.

The staff watched and anxiety continued to rise.

But I started laughing.


I couldn’t get over the fact that a man with $$$$$$$ (that’s right 7 of them) tattooed all over his face was trying to intimidate me to buy a danish.

(Laughter is the ultimate power move. btw)

$$$$$$$ fled the scene.

Here’s where the lesson comes in:

The best stories – the ones that people pay you for…

..Come from the trenches.

That’s right – the front freaking lines.

Imagine this:

If Warren Buffett got $$$$$$$ tattooed on his face – you’d respect him.


Cause he straight-up earned those bad boys.


Fake it ‘til you make it is B.S.

So instead of pretending – take some risks.

Start a side hustle, travel, or tell your boss he’s an asshole.

Share your goals and make bold moves online.

These are what I call “journey stories”

Here’s how to tell journey stories to excite your audience:

1. ) Share your goals:

5 months ago I posted that I quit my job and moved to Brazil.

The amount of support and DMs was overwhelming.

I also shared my plan to make $10,000 a month by December.

The bold claim allowed people to live vicariously through my story – creating empathy

So what’re you waiting for?

Make a bold claim online and stick to it.

Share wins, goals, losses, mistakes, and lessons.

2.) Stick to the basics:

The biggest mistake I made was always telling “over-the-top” stories.

Every good journey story begins with a normal situation.

Writing about the best and worst things that happened to you each day makes your story relatable.

And remember:

A story that’s relatable turns followers into fans.


The simple act of going to buy a donut leads to an unexpected encounter.

Write about ordinary events that didn’t go as planned.

3.) Reveal Your Feelings:

Don’t just talk about events.

Share how you felt in the moment.

Example – Counting dollar signs rather than reacting in fear paints a picture of humor around tension.

Posting about how you felt on the journey deepens the relationship between you and your audience.

Peace out,



My friend Jacob Pegs has an amazing newsletter.

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