Here’s one of those juicy, always forgotten yet obvious story tips…

…that most creators won’t share with you (‘cause they’re greedy).

Here’s the answer…

…You’re a young digital marketer.

And your goal:

To grow an audience, monetize, and take over the world.

But you’ve got a problem.

You’re struggling to grow, build trust, and get people to purchase your products.

So you do what millions of other humans do.

Go to Starbucks.

But get this…

…you aren’t there for the coffee.

You’re there for the environment.

Why?

Because you notice something…

…a lot of things actually.

The:
-Friendly baristas
-The familiar faces
-The regular customers

And this important part:

The community.

You don’t have to be a freaking Einstein to realize that the same people go to the same Starbucks every day!

Therefore – It’s not the coffee that brings the sense of belonging.

It’s the consistency.

No matter where you go you experience the same:
-Music
-Layout
-Lighting
-And if you’re lucky…tasty lattes.

Heck…even in Argentina I walk 30 minutes to Starbucks because it’s my little slice of America.

It feels like:
-Home.
-A cozy blanket.
-A fresh pair of socks (nothing better imo).

And you realize that one of the most potent subliminal human desires is…

…drum roll please.

Comfort.

Starbucks is predictable and safe – no matter where you go.

Sure coffee is awesome (I’m an addict), but the sense of belonging is POWERFUL.

So it’s no secret that people find working at (not for) Starbucks helps:
-Writing
-Brainstorming
-Meetings with clients

Why?

Familiarity.

Studies show a familiar environment calms people.

And when people are calm they are more creative.

So here’s a story lesson for you Reader…

Starbucks builds trust and familiarity with consistency.

The brand grows because of the stories people tell of their experiences at Starbucks.

Whether it’s:
-Dates.
-Meetings.
-Or the sweet delicious taste of lattes (I’m an addict).

Anyway here’s how you can use this lesson to grow your following:

Style.

I stick out on social media because I have a neck tattoo.

I highly recommend going to your nearest tattoo shop and getting one (JK seriously please don’t).

Style can be expressed through:
-An eyepatch.
-Bright background colors.
-Professional profile picture with a casual picture of you in the banner.

And of course your writing. ​

Consistency.

Showing up and posting at the same time every day for 15 months earned me +34,000 followers.

It’s cliche, but it works.

Justin Welsh has +1,000,000 followers because he’s been showing up every day for 5 years.

In Justin’s words:

“Think decades-long” ​

Catch Phrase.

This is my favorite. Think about these people:
-Kieran Drew – OnlyFans
-Erica Schneider – Antibro
-Eddy Quan – Watermelon

And they’ve all gone viral for these inside jokes/catchphrases.

Consistently sending these inside jokes builds recognition (plus a few laughs).

​​Make friends.

Who will promote your content and products?

Your friends.

Mr.Beast had a tribe who would brainstorm together and all reached millions of subscribers. Showing up and supporting your homies creates a crew.

A crew that breeds familiarity.

Make a sense of community. Create a discord, cohort, telegram channel….

Or if you’re old school like me…

…an army of carrier pigeons sending secret notes (KIDDING AGAIN).

Remember:

The more engaged you are – the more you’ll be trusted.

And in a world filled with noise… ​

…Your familiar voice is your strongest asset. ​

Catch ya on the flip side,

-Parker

Last week I was at the gym and my coffee must’ve been laced with angel dust.

Why?

Because the coffee was so strong I decided to listen to the 2000s pop hits playlist.

And in the 2000s I was a metalhead teenager who hated pop music.

So these songs were brand new to me…

It was like opening a time capsule into my ears. Fergie, Nelly Furtado, Brittney Spears…

Anyway before you judge me there’s a point to all this…

One song stood out to me in particular…

Not because it was catchy and made my hips back and forth…

But because the song’s name was 100% genius marketing.

The song?

“Sexy Back” by Justin Timberlake.

Now, before you go calling me soft, there’s a powerful marketing trick in the song’s name. It can help you create a polarizing social media presence.

Remember – what polarizes gets attention. And it seems Mr. Timberlake perfected it…

Here’s the deal…

When Justin says:

“I’m bringing sexy back”?

You think:

“Was sexy gone?”

Now that’s an absurd thought because there sure as hell are A LOT of sexy people on the planet…

But why does it work?

By saying the status quo is “gone” people will identify you as an innovative leader. You’re reviving something that is gone (even though it’s not) and bringing a breath of fresh air to the scene.

Here’s how to use it for your social media branding:

I call it:

The “bringing [your niche] back” strategy…I’ll use my niche as an example:

I’m bringing stories back…

…Yes, stories.

In an age where bite-sized content reigns supreme, you may wonder…

“Did storytelling ever leave?”

Exactly my point.

Just like Mr. Timberlake made us question that “sexy” was missing. I could make my audience question. Are meaningful stories missing on social media?

So, how can you use this?

Simple.

Find what’s “missing” in your niche.

Whatever it is, claim you’re bringing it back.

This will not only grab attention but will also spark conversations and debates. And what’s controversial goes viral.

People will start talking about your brand…

…And wonder why they hadn’t noticed this “missing” piece before.

Catch ya on the flip side,

Parker “hit me with the latte” Worth

PS

If you could be any animal what would you be? I’m feeling like a silverback gorilla kinda guy today.

PPS

I’m opening the doors to the community on February 19th.

That’s in 4 days! Do you have any questions? Let me know.

PPPS

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