The best storytelling lesson I’ve learned came from an Ethiopian goat herder…

Here’s the story…

In 800Ad an Ethiopian goat herder woke up to check on his goats…

What he found scared him.

The goats ran around super and chased their tails in circles. The goats wouldn’t sleep!

What was this witchcraft?

Don’t worry I’ll get to that soon…

But for now, you need to know this herder had a gift…

What was it?

The herder was observant…

He noticed that whenever his goats ate a certain plant…

…The goats got more hyper than a child on Christmas morning.

And the plant?

It was a plant that had reddish-purple fruits.

And what’s inside those fruits was something that changed the world forever…

The coffee bean…

So this goat herder realized there was some powerful magic inside that bean.

Thus, the herder experimented and turned it into coffee.

Fast-forward 1200 years and hundreds of millions of people consume coffee every day.

All because this herder was so observant.

Why am I telling you this Reader?

Because being observant is a superpower.

A power that humans are losing faster and faster every day…

Social media and phones have stolen our attention away from reality.

The lesson is that if you’re observant you will shit out amazing story ideas every day.

Not only could you discover something that changes the world like the coffee bean…

But you create ideas so unique you’ll stand out online.

You don’t need ChatGPT to tell you what to write.

You need to observe the world around you.

So go to your coffee shop and taste the coffee…

Is it bitter? Is it sweet?

Is it a light roast? Is it a dark roast?

Who made your coffee? What’s their story?

What remote farm did the coffee from?

What’s the story of how that coffee traveled so far to get to your mouth?

What’s the story of how everyone around you consumes coffee so much every day?

Well, I already answered that question with this story…

See how this works?

So here’s my call to action to you Reader…

Put the phone away today and when you’re driving, walking, or working…

Observe the world around you, ask questions…

…And for the love of Ethiopian goat herders…

WRITE THOSE OBSERVATIONS DOWN!

Catch ya on the flip side,

-Parker