If you’re completely satisfied with your audience growth…

…you can stop reading this now.

This won’t help you…

But if you want to learn how to use trends for explosive growth without ruining your reputation (or becoming the next cringeworthy meme)…

…Then keep reading…

First let me tell you something important.

Tim Ferriss is the greatest marketer alive. But most people only know Tim’s ideas and hacks from the 4-hour work week.

Like making internet money…

Working wherever you want…

And hiring virtual assistants for repetitive tasks…

But that’s all surface level and cliché now.

The internet’s trends have a great way of taking great ideas and ruining them.

So why am I telling you this?

Because here’s the thing that most people miss…

Buried in Tim’s empire of podcasts and best selling books lies a secret weapon. A strategy so powerful it deserves a dang gold medal in the marketing olympics.

And guess what?

NO ONE IS TALKING ABOUT IT.

Tim’s secret weapon it’s so freaking genius that it answers the age old question…

…”Should I chase trends?”

Tim’s genius trick has the answer…

10 years ago, Tim was promoting “The 4 Hour Body”. A book all about fitness. But, the title isn’t the secret weapon.The secret weapon is how Tim dipped his toes into a hot trend.

What do I mean by “toe dipping”?

Let me explain…

Enter the “sexy steak”.

Here’s how it works…

You add dandelion to the sexy steak on a date night. Now, I’m no an expert in biochemistry but bear with me here because this is powerful.

The steak and dandelion combo unlocks pheromones turning your date night into a full-blown National Geographic documentary….

That’s Tim’s genius trick right? WRONG.

The genius trick is that Tim used the sexy steak for pick up artist Youtube channels. At the time pick up was a big trend. Tim showed how to make the sexy steak to dip his toes into the fastest growing trend…

Tim strategically used fast growing trends and combined them with his content. AKA – toe dipping.

Here’s how…

Some of the pick-up people weren’t into fitness…

But the steak trick snatched a lot of buyers who weren’t in Tim’s audience.

So how can you use this?

Easy. I’ll show you an example…

When AI was taking over the internet…

I dipped my toes into the AI trend. Dangerous right? Not so fast…

I wrote a post titled “Storytelling AI is flipping the world upside down”

Was it my most viral post ever? Nope.

But it slapped the bass (because that’s the kind of phrase a hip, tattooed person like me would use)…

Now I didn’t go head first into the AI trend…

Because I knew trends fizzled out.

But when I dipped my toes in the AI trend, a new and curious audience found my content.

Ya dig?

My point:

Chasing trends is like a roller coaster. Fun at first. But then you leave the ride feeling a little nauseous and questioning your life choices.

But dipping your toes in the trend to expose yourself to different markets…

That’s the best answer to trends.

That’s all I got for now,

Parker “not so sexy steak” Worth

PS.

If you want to learn how to tell stories like these.

>>>Click here to join 115 others in the Society of Storytellers community.