Ever heard the old saying about first dates?

Neither had I…

Until famous email marketer Ben Settle threw it out there. When Ben was asked if it’s cool to pitch to your email list on day one…

Ben had this spicy zinger:

“What do you call a guy that doesn’t kiss on the first date? No balls.”

Sure, it’s cheeky. But stick with me ’cause this email gets more interesting…

Many of you ask me:

“How do I sell without sounding like a sleazy car salesman?”

Well, imagine a car salesman who doesn’t desperately try to sell to you.

Instead, the car salesman tells relatable stories. He cracks jokes and shows you the perks of owning the car. The car salesman isn’t desperate. He’s engaging…

…Even better?

The car salesman knows the exact reason you need the car. He doesn’t guess. He sees that you’ve got kids and want a car that’s safe a reliable. It’s practically like the car salesman reads your mind…

BUT…

…The car salesman is cool if you don’t buy the car…

That’s how you sell without the sleaze. It’s all about charm, character, and knowing what your target customer wants.

My point?

Desperation has a scent.

It stinks worse than cheap cologne. People can sniff it a mile away. But creativity? It’s like a breath of fresh air. So here’s something else to sniff…

You don’t have to be desperate when you know exactly what you’re customer or audience wants…

Not only will your reader buy from you…

…They’ll love you. Your reader will look forward to opening your emails everyday. Because they are entertained by relatable stories and because someone cares about their problems.

But you’ve gotta do the research.

Did you know that 99% of creators fail to make money?

They fail because they don’t know what their audience needs. My “Mad Scientist Research Course” could make sure you’re not one of them…

That’s why I’m hosting a free webinar next Tuesday June 25th the day of the launch. To teach you how it’s done.

Sign up for it here:

https://calendar.app.google/rFKyvUKRtchK8aGt6

Catch ya soon,

-Parker