When the little son of a bitch isn’t trying to bite me, he’s kicking dirt, pissing everywhere, and trying to ruin my girlfriend and mine’s relationship.

Who is this foul beast?


It’s my girlfriend’s dog and it’s been a pain in my butt because we’re arguing a lot about it.

So I did what all great:



-And marketers would do…

I researched…

I studied chihuahuas like my life depended on it.

A brief history of why chihuahuas are such assholes:

Chihuahuas evolved from the South American Techichi.

The Mayans and Aztecs used Techichis for food.

The conquistadors carried Techichis for food for the long harsh jungle escapades.

The result?

100s of thousands of Techichis were tortured and eaten.


For any animal to go through such harsh conditions for centuries…

It evolved into the perfect devil reincarnate to protect itself.

In the 1800s chihuahuas were discovered and taken in as pets.

Researchers believe the Techichis escaped to the mountains and evolved into the purest form of evil.

And this is how Chihuahuas become the masters of finding their niche.

They’re so small they positioned themselves in a market dominated by large dogs.

Never before had humans had an easily portable companion.

Steal the Chihuahua strategy to find your niche:

Study Your Ancestry:

Reflect on the past:




What makes you unique?

What unique stories have your parents/grandparents shared that made you who you are?

Embrace Your Size:

The Chihuahua didn’t try to be a Great Dane.

It embraced its small size, which turned out to be its biggest asset.

Understand your strengths and limitations.

It’s okay to start small and focused.

Understand Your Ideal Companion:

Chihuahuas are known for their loyalty to a single person.

Who is your ideal audience member?

Create a detailed profile of your perfect follower or customer.

What are their:



-And problems that you can solve?

Adapt to Your Environment:

Known for their adaptability Chihuahus, thrive in an apartment in a bustling city or a house in the suburbs.

You must do the same.


Where your audience hangs out online and adapts your content to fit that platform.

Stay Consistent:

Chihuahuas need consistent care and attention.

So be consistent in your online presence.

Post valuable content, engage with your audience, and stay true to your brand.

Stay Loyal to Your Niche:

Chihuahuas are known for their loyalty.

Don’t keep hopping from trend to trend.

Pick something and stick with it.

Your success will turn into its own trend.

If you’re still having trouble finding your niche:

Here’s a free video to get you started:

Thanks again,



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