I want to show you an important point about the way you create content.

To do it, let’s talk about Steve.

Steve’s your high school friend, and he was a wild child.

…Steve with his wild energy would scribble on desks, notebooks, and the bathroom stalls.

You could swear there was a method to his madness but you never figured it out.

“World domination,” Steve would mumble to himself over and over.

You always found the world domination mumbles strange…but in high school, everything was strange right?

So on graduation night when you’re all in your gowns throwing caps into the air, tears, laughs…yada yada.

“Hey, when you rule the world, make sure I’m your General!” you tease Steve.

You laughed, parted ways, and then lost touch over the years.

In fact, you lost touch for 20 years until…

Wild revolutions spread across the globe:

…And you know who is behind it right?

Ol’ Steve – the orchestrator of it all.

You’ll never guess what happens next.

One morning you find a “confidential” envelope on your porch.

You tear it open and you start sweating in pure terror.


You think the revolutionaries are after you…

The note reads:

“I keep my promises. Welcome aboard, General.” With Steve’s signature on the bottom.

Now, you’re probably wondering, “What in the world does this story have to do with me sharing stories on the internet”

Here’s the deal:

Just like you once made an innocent joke with Steve, what you put out into the world has a way of coming back to you.

You’ll never know where your content will end up or who will resonate with it.

Hell…I stopped making a podcast 2 years ago and people still contact me about it.

But here’s the thing…

…Your audience won’t remember listicles or silly platitudes.

They only remember your stories.

So if you want to create an army of fans, don’t just tell people what to do. Share your story and show them.

And if you’d like some help, come join +120 others using the Story System:

Grab it here

It has everything you need to make your content stand out in the age of AI (and say F-U to the algorithm)

You got this soldier,


P.S. Come say hi on X and LinkedIn