The No. 1 mistake people make online…

Love is a battlefield right? Not so fast... The real battlefield is the internet... ...And there's more and more casualties everyday... So here's what to never do when trying to build your online biz (if you get this wrong you could become another casualty in the digital battlefield.) I'll explain... The saddest part of my online biz career is watching so many friends and fellow creators... ...Spend years building their audience... ...Only to launch their business or product and see it go...

The moon dust rocket fuel trick to get die hard fans…

A reply from an email subscriber: "I'm struggling to define my audience and their emotional pain points. I want into tap into the psychological aspects in my storytelling that make them want to like, know and trust me." Sound familiar? The bad news is that this subscriber is struggling. The good news? This subscriber in on the right track. The subscriber knows the importance of emotional pain points. But that's hard to find right? Kind of like how it's hard to find rocket fuel on the moon?...

How to get rich off the “new lawn”…

Did you know that people have used grass lawns as a status symbol since the 1500s? It’s wild to think about, even today. People will spend their entire weekend taking care of a patch of grass… Only to use it as a status symbol to flex to their neighbors. Weird right? No, it’s about to get a WHOLE LOT weirder so buckle up… Here’s the deal: Things are changing faster than ever with technology and that means there’s a new lawn in town… But the new lawn isn’t actually in a town, city, or country....

Tina you FAT LARD come get some dinner…

Ever wonder why some stories stick? And why some stories fail the moment they're published? Well if you're not familiar with the subject line above you're in for a treat... It's a quote from the 2004 smash hit movie - Napoleon Dynamite... And what I'm about to tell you is even CRAZIER than the subject line... Napoleon Dynamite only had a budget of $400,000. That's like pennies in movie production land. But it earned $45,000,000+ and is so memorable that 20 years later my friends and I still...

How to know your audience (better than they know themselves):

One of the best parts about traveling is you realize how important different cultures are... Especially when it comes to creating content your audience loves to read. Let me explain why... Something strange happens when you travel. You see that people from different cultures have different values. This is the SUPER IMPORTANT. Here's the deal: 3 months ago, I went to a movie theatre in the good ol’ US of A. The theatre was a ghost town. My friend and I had the entire room to ourselves. It was...

Should you sell to your email list?

Ever heard the old saying about first dates? Neither had I... Until famous email marketer Ben Settle threw it out there. When Ben was asked if it's cool to pitch to your email list on day one... Ben had this spicy zinger: "What do you call a guy that doesn't kiss on the first date? No balls." Sure, it's cheeky. But stick with me 'cause this email gets more interesting... Many of you ask me: "How do I sell without sounding like a sleazy car salesman?" Well, imagine a car salesman who doesn't...

This makes me SICK…

Attention is the new currency right? ...BEEEP WRONG! I see this crap advice floating around the internet like a toilet boil... ...And frankly it makes me sick. Anyway I'm here to flush that advice and give you a super cool trick to make your reader beg you for more content... But first... Here's why chasing attention is like putting your foot in a bear trap. When you chase attention it leads to click baity tactics. People notice you for like 10 seconds then peace the ferk out. My point?...

How to get people to throw money at you…

Last week I relapsed and went on a bender... ...The kind of bender the online "gurus" say will destroy your life... But you and I know those gurus are dumb. Because... This bender was freaking awesome. In fact, the bender gave me a follower to fan conversion trick from heaven. What's the trick? I'll get there in a minute... First let me explain the bender... Was it alcohol? Angel dust? Special K? Nope. Youtube. So now that we cleared the air on the bender. I'll tell you the follower to fan...

Sam Parr showed me his funnel…

The best tip I’ve heard on how to build your online biz came from Sam Parr. Here's the deal... 2.5 years ago I dreamed of working wherever I wanted whenever I wanted. So I did what any dumb electrician would do... I started a podcast. And if you post episodes traffic will come to your podcast, right? WRONG! I posted great content but NO ONE listened to the podcast.. But then something happened... Something so crazy that it led me to my dreams. I got a paid 1-hour phone call with Sam Parr. And...

This was SO embarrassing…

I don’t know about you… …But I’ve always found many competitors to be the smartest... ...most conniving... ...and super-savvy opponents you could imagine. Trying to stay one step ahead of them is impossible. Because they are so on top of everything. In some cases, the best way to win is just to make fun of yourself. What? Instead of fighting my competition, I just tell embarrassing stories. ...And you should do the same. Here's the deal... The coolest part about living in another country is...