How to use Abraham Lincoln’s lies to the build your audience…

The best writing tip I've ever heard came from Abraham Lincoln. But we need to cut the crap for a second... ...Because you've been lied too. You see, good ol' Honest Abe... ...Wasn't so honest at all. Yes you read that right Reader.. And I'll explain how his lies were actually a good thing.... But first a quick story... Turns out being a president during a civil war kinda sucks. Could you imagine? The country splits right down the center, brothers killing brothers, no end in sight... But...